/Reflexions
­

[IFA special] 13 reasons why you should trust your brand to a PR agency at a big tech tradeshow such as IFA

By |septembre 4th, 2019|

Fear not, it has nothing to do with the eponymous Netflix show! Our thirteen reasons will actually help you make the most of a tradeshow and obtain earned media coverage that will not only give your brand exposure and public notice – it is also a synonym of credibility and brand solidity!

But before we start, […]

Relations Publics vs. Publicité – dans quoi investir ?

By |avril 19th, 2019|

Inventé par le neveu de Sigmund Freud, Edward Bernays, dans les années 40 du siècle dernier, les relations publics ont évolué rapidement au cours du temps. Transformées par la digitalisation et l’essor des réseaux sociaux, les RP représentent aujourd’hui un marché qui se chiffre en milliards. Comme la publicité, les relations publics contribuent à augmenter […]