The Golden Launch programme allows you to promote a new product in one or several European countries. We will organise an effective event with significant impact, generating maximum visibility in one or more countries simultaneously. We will work with you closely on this project for a six month period.
Why choose this programme ?
- You want to launch a new product in one or several European countries, through the organisation of an effective event supported by a strong communication campaign and do not require press agency services on a long term basis
- You want to test a press relations agency for a specific event
- You are looking for a partner that is capable of coordinating and executing your product launch in several European countries
For further information
Contact us to outline your objectives on a country by country basis, as well as your expectations in terms of timeframe and budget. Based on the information you provide, we will offer you a solution that is specially adapted to meet the needs of your company.
What does this programme offer ?
- Four months prior to the event
- Training for the Open2Europe team on your company, products and objectives
- Defining the target press country by country according to the type of product being launched
- Researching potential service providers (venue, transport, catering…)
- Three months prior to the event
- Presenting the event proposal
- Reserving and booking of external services
- Elaborating on key messages to communicate (e.g. the product’s unique selling points)
Preparing key documents (press releases, press kit, invitation, presentation)
- Two months prior to the event
- Dispatching invitations to the target press concerned
- Following-up closely with journalists
- Preparing the event with service providers
- One month prior to the event(Evènement)
- Continuing journalist follow-up
- Continuing event preparation with service providers
- Month of the event
- Managing of the entire event
- Coordinating journalist presence at the event and attending to their needs (interviews, requests for company or product information, etc)
- Diffusing a press release on the day of the event
- Following-up with the target press (including those journalists unable to attend) to generate interviews, product loans, requests for further company or product information... …
- Monitoring press coverage
- One month after the event
- Following-up closely with all invited journalists
- Monitoring press coverage
- Submitting of a detailed activity report and final press book
Open2Europe +33 (0) 1 55 02 14 55 – contact@open2europe.com – Open2America +1 403-802-1167 – contact@open2america.com
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